Why Branch Offices Fail

This is an issue which affects firms of all sizes. Branch offices open with fanfare and flourish, and a high level of expectation. Sometimes expectations are unrealistic. Sometimes expectations are not clearly defined. Too often, these same offices close later with a barely noticeable hush.  READ MORE …

 

When Your Needs Exceed Your Budget

Last year I worked with a firm which had been in decision paralysis for over a year about having a new website designed.  The existing site was clearly a cookie-cutter design.  Much of the information was no longer accurate.  The firm’s site sorely lacked search engine optimization (SEO).  READ MORE …

 

How Are You Going to Pay Me?

It’s a simple question. Just seven words that can dramatically change your bottom line when spoken at the inception of every potential matter. Why are lawyers so uncomfortable asking this basic question? READ MORE…

 

The Perfect Storm Is Here

General practice firms in rural areas risk dying out due to lack of talent for succession purposes more than because of a lack of demand for legal services.  What should you be doing?  READ MORE

The Perfect Storm Is Here

Since 2000, the workforce has been declining steadily, as the baby-boom generation retires and millennials enter in smaller numbers.  It’s projected that the workforce will continue to shrink significantly until at least 2020.  Some forecasts READ MORE

The Perfect Storm Is Here

Firms are struggling harder than ever to find suitable candidates to hire in all positions.. Shortages include paralegals, legal secretaries, and mid-level lateral attorneys who demonstrate any signs of entrepreneurialism. There have been a lot of unsuccessful hires. And firms are feeling the impact of the resulting turnover in the bottom line and in the ability to service clients efficiently.  READ MORE

 

First Place Prize for Easter Card to Clients

Once again Leisawitz Heller takes a first place prize (in my book) for innovative use of video in marketing.  I received a dribble of electronic best wishes for Easter or Passover from law firms.  Leisawitz Heller went all out with a funny tongue-in-cheek Easter video which is sure to amuse.

When I talk to firms about marketing, I encourage them to be different.  This firm has, I am proud to say, taken it to heart.  This is the third or fourth in a series of excellent holiday video cards which have been produced with great attention to detail.  By issuing cards for holidays which are not heavily celebrated, they assure curiosity will get them a good click-through rate.

Kudos to the firm, kudos to their video production company, and a big thumbs up to the attorneys who manage to keep a straight face while dead-panning to the camera.

Keep it up!

Upcoming Seminars by Ellen Freedman

Attorneys keep asking me to let them know when I will be presenting a CLE in their county or close by.  Here’s what’s coming up in the near future.   To get additional information or register, please visit the web site or contact the county bar association directly.  I’m fortunate in that I’m not involved in any details other than showing up and doing the presentation.

  • Friday, April 21, 2017
    Carbon County Bar Association – Bench Bar Conference
    #1: Conquer Catastrophe: Technology Tools You Can Use to Keep Practicing in the Event of a Disability
    #2: Disaster Prevention and Preparedness

 

  • Wednesday, April 26, 2017
    Berks County Bar Association – Bench Bar Conference
    #1: Hiring Help
    #2: Handling Entrusted Funds

 

  • Thursday, May 25, 2017
    Lackawanna County Bar Association
    Managing Conflict and Strengthening Resilience

 

  • Tuesday, June 13, 2017
    Somerset County Bar Association
    Ellen’s Top Practice Management Tips

I hope to see you at an upcoming presentation!

Data Breach Prevention

Glaring headlines in the March 29, 2016 The American Lawyer detailed that 48 of our nation’s top law firms were specifically targeted by a Russian hacker seeking to trade on M&A information. Most of the firms found out they were a target only because their name was included in the article. On March 22, 2016 the FBI issued an alert warning law firms of criminals seeking access to their networks.

What should you do? First, realize that some of the largest firms have experienced breaches. And they have huge IT staff, and lots of money to throw at the problem. Don’t throw up your arms in disdain and say you have no chance by comparison. For firms of all sizes I recommend . . . READ MORE

Data Breach Prevention

It’s really not a question of IF your firm will experience a data breach at some point, but rather WHEN your firm will experience the breach. Don’t assume that your firm has no desirability as a target because of your size, or even your practice areas. Cyber criminals are increasingly targeting law firms of all sizes for private information about clients, which often enables them to more effectively target the client directly.  READ MORE

WordPress Themes