Holiday E-Cards Have Arrived

It was only a matter of time. The creative use of the internet has had a positive effect thus far on law firm marketing and helped to hold the bottom line as well. Now a creative Canadian intellectual property law firm has sent out what I believe may be the first law firm holiday e-card.

The card is simple and attractive. It has no doubt enabled the firm to reach their clients globally without the heavy cost of printing, postage, and the intensive labor involved to get the cards signed, metered and out the door.

It is probably going to result in more accurate delivery. Ever notice how mailed cards which are returned for incomplete or incorrect addresses fail to come back until it’s too late to mail another? At least with an email blast, one knows within hours whether or not an address is bad, and can take corrective action.

Kudos to Bereskin & Parr.

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