How Quickly Do You Follow Up on Prospect Calls?

Time is of the essence when you are contacted by a prospective client. How can you improve your response time to the prospect?  Law firm marketing guru Stephen Fairley recently wrote

A study on the lifespan of sales leads conducted by the Harvard Business Review found that leads contacted within one hour are 7 times more likely to be converted than if the contact was two hours later – and 60 times more likely to be converted than if the contact was 24 hours later.

He offers valuable advice on how to improve your response rate.  Spoiler alert: effective use of your existing technology is involved!

No Comments

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

WordPress Themes