Once again Leisawitz Heller takes a first place prize (in my book) for innovative use of video in marketing. I received a dribble of electronic best wishes for Easter or Passover from law firms. Leisawitz Heller went all out with a funny tongue-in-cheek Easter video which is sure to amuse.
When I talk to firms about marketing, I encourage them to be different. This firm has, I am proud to say, taken it to heart. This is the third or fourth in a series of excellent holiday video cards which have been produced with great attention to detail. By issuing cards for holidays which are not heavily celebrated, they assure curiosity will get them a good click-through rate.
Kudos to the firm, kudos to their video production company, and a big thumbs up to the attorneys who manage to keep a straight face while dead-panning to the camera.
Keep it up!