Reinforcing Basic Marketing Concepts

I had the pleasure of attending a seminar entitled “Build a Practice from Referrals!!” which was presented by the Delaware Valley Law Firm Marketing Group at the offices of Dilworth Paxson in Philadelphia. I spend a great deal of time assisting law firms with marketing issues, both through the Pennsylvania Bar Association and privately. And I have amassed considerable marketing resources as well. So I was not surprised that there were no epiphanies for me. It was helpful to be reminded of concepts I know so well, and sometimes regard as so fundamental I often fail to emphasize them. Eight stood out clearly as basics we should never forget. You can read about them in an article entitled “Reinforcing Basic Marketing Concepts” which was recently posted to the web site of Freedman Consulting, Inc.

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