Are Aging Lawyers Ready for What’s Next?
It pays to have a Yahoo! Alert to keep track of what appears in print and in the cloud about me. I forgot about being interviewed by Drew Singer of the Pittsburgh Post-Gazette, but luckily my Yahoo! Alert let me know the article was published. The article is entitled “Are Aging Lawyers Ready for What’s Next?“. I posted a couple of corrective comments on their Facebook page as a follow-up.

By Loretta Ruppert, May 2, 2012 @ 10:13 pm
Ellen, you are spot-on. It is amazing how many solo practitioners or small firms do not monitor their names, firm names or local legal topics through Yahoo or Google Alerts. The news is delivered right into your email Inbox allowing attorneys to keep a strong pulse on things. This is a great way to remain aware of what’s happening around you and how you can remain engaged and ready to manage relationships, reputation and firm/personal brand. The only drawback is the lack of social media monitoring those types of alerts can provide but there are cost effective tracking tools that can reach social platforms if lawyers need it.