BlackBerry Z10

In the past, I only used and recommended BlackBerry mobile phones for business use, because of the better security and business apps.  That was until I threw my 3rd BB out of the window of a moving car!  There has been just one too many frustrations with synchronizations gone awry and corrupting my dataset, an inability to respond to “dial by name” menu choices on telephone systems, and all too frequent inexplicable freeze-ups.  One day it froze up and frayed that final nerve.  I rolled down the window, and took great satisfaction in throwing it out.  My husband was astounded.  “You didn’t really do that, did you?”  By then my blood pressure was immeasurably lowered, my reptile brain gave way to rational thought, and I responded, “Yep, can you pull over?  I need to retrieve it and wipe the confidential data.”  After the data was wiped I put on glasses, took out my mallet, and gave it a sound and very satisfying whack.  It feels good just remembering it.

A lot of time has passed since then.  I became an iPhone user.  Now, let me assure you that I’m not one of those MAC-head fanatics.  In fact, I don’t even own an Apple computer.  But I DO have an iPad which I adore.  Here’s the thing about the iPhone.  It works.  Simply, intuitively (for the most part) it just works.  I’ve never had a synching issue.  I have had to reboot about 3 times in 5+ years, which has included 2 different models.

Using the touch screen for typing took some time to get used to.  Mostly that’s because of my beautiful long fingernails.  Great for hard keys, but impossible for soft keys which require heat from a fingertip.  It’s like trying to walk on stilts — my actual fingers are about 1/2″ away from the screen at all times.  I had to learn to use a stylus or the side of my fingers.  But aside from that, I have to say my experience has been great.  I even catch an occasional episode of my beloved HGTV on it when I am having lunch alone on the road.

The apps are all-inclusive in terms of what is available; virtually anything you can ask for.  Most are high quality, at least of the ones I have used.  So my long-term relationship with Apple has been very productive and pleasant thus far.  Yet . . .

There’s the new BlackBerry Z10.  Thus far it is disappointing analysts in numbers.  That’s because the market now has another major player in the form of Android, which makes a lot of other phones more desirable.  I predict that Android will eventually dominate the market in terms of operating system.  Windows has also started to take a bite out of the marketplace.  So the BlackBerry has lost a lot of momentum, and faces stiffer competition than before.  Yet . . .

BlackBerry Z10 is now marketing itself not as a business tool, which was always their niche.  They are marketing the BB-Z10 as “Fun re-invented.”  Huh?  BB was never known for being fun.  The Z10 features stuff like Time Shift for photograph improvement, and Video calls with Screen Share for on-the-fly face-to-face communications with sharing of documents and photos.  These are some seriously Apple-like innovations.  So UN-businesslike, and it looks easy.  (Look being the operative word!)  Who knows what the future holds?  It’s worth a look, and maybe more thought.  Wish I could take a test drive.

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