Newsletters are Only Valuable When They Deliver Timely Information That’s Useful

We’re all tired of getting newsletters containing information which we’ve already gotten from several sources.  If it isn’t timely, don’t bother.  And usually it’s written in unintelligible legalese.  That makes it useless for most prospects and clients.  Unbelievably, most firms still don’t “get” who their audience really is.  They write in a style which only another attorney might understand.  And by the time the editing cycle is done — each attorney in line who reviews, makes stylistic changes to the wording of the person beforehand, requiring the document to loop back for another round — the news is stale by the time it arrives in the inbox.  Yawn.  Yet another viewpoint about a topic that was fleetingly important.  When will firms stop over editing? 

When a firm gets it “right” the difference is clear. A tip of the hat goes out to Conshohocken-PA based Heckscher, Teillon, Terrill & Sager for their timely January 2, 2013 “Death and Taxes” newsletter. Heckscher, Teillon, Terrill & Sager, founded in 1994, provides sophisticated estate and tax planning and fiduciary related services in a personalized setting for individuals, families and small businesses.  They know their stuff.  And their timely news is expertly written.  Plain english.  Understandable, and by that I mean crystal clear. 

My only criticism, and it’s minor, is that their newsletter mentions that all previous newsletters are available on their web site.  I’ve been all over their site, and can’t find them.  So I am hopeful that my link above will work, even though it was a customized link for me.

If you’ve been sending out a newsletter, or are thinking about it, look at this as an example of how to do it right!  Bravo and kudos to HTTS.  And thank you for enabling me to understand the estate implications of the new tax law.  And for getting this information into my hands so quickly.

2 Comments

  • By Sharmil McKee, January 3, 2013 @ 11:59 pm

    Here is the list of their past newsletters
    http://www.htts.com/Client-Information.aspx

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